We're back with another list - this time we're going to take a look at well designed, standards-compliant E-commerce stores. These are a tricky site to get right and design can give way to conversions, which is after all, the reason they are there - to make money. I have tried to select a balance of sites which get the design and usability right and focused on sites which sell tangible products only…

Djin

Pure Volume Store

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Most of the linkbuilding tips on BlogStorm have been focused primarily towards linkbait for blogs rather than ecommerce sites and, after an email from one of our readers, it's time to redress the balance and offer some help to webmasters who run 'real' websites.

Design

Having a stunning design and investing the time to make your site usable is very important. It is much easier to attract links to a website that has a nice design than to try and promote an amateurish
and hard to use website.

Start a directory

This does NOT mean starting a directory of useless links like you see on a huge number of low quality sites.

By starting a directory I mean building a unique resource of partners/retailers that are related to your niche. For example a freezer manufacturer could create a directory of authorised reta

I've been a GoDaddy customer for a while. However, the only thing I've used them for is domain registrations (and even then, only a handful of the hundreds of domains I own are with GoDaddy).

Now, if you've used GoDaddy much at all, you probably already know what I'm talking about regarding the tediousness of the checkout process. Whenever I go through it, I file it away with one or both of the following arguments/excuses as to why they do this to me:

A) I'm not the target audience.
B) It must be working for them, or they wouldn't do it.

But, some recent experiences really irritated me well beyond the usual level of irritation I have with GoDaddy -- and it got me to thinking. Is this brainless or brilliant marketing? I think brainless. Let me explain.

As it turns out, GoDaddy is a popular registrar and when I buy premium domains from others, they are often using GoDaddy. As such, instead of using my primary domain registrar