Google SEO vs Bing SEO has been a topic of discussion throughout the industry since Bing was launched. The topic got some heavy play last week at the SMX Advanced conference, and with Yahoo and Bing coming together sometime this year, online marketers are going to want to start thinking harder about incorporating Bing into their strategies if they are not already doing so. 

There is an interesting discussion going on about search engine optimization post Microsoft-Yahoo deal. For those unfamiliar with the topic, Microsoft and Yahoo recently gained regulatory approval on a search and advertising deal announced last year, which will see Yahoo using Bing's algorithm in its search results. The discussion is about whether or not this means businesses and webmasters will only have to worry about optimizing for 2 search engines (Google/Bing) rather than 3 (Google, Yahoo,

Google is always very busy making changes to its search ranking methodology and the mythical algorithm that everyone chases. I say mythical only because for years it has been treated as if it were something that could be hunted, captured, contained, analyzed and then completely understood. That's the marketing and sales talk about this beast. Reality is much different.

Reality is so much different that people who know more than most, like former Googler Vanessa Fox, often tell folks to not get their knickers in a twist about every adjustment in the Google search 'ecosystem'. Last year alone there were anywhere from 350-550 changes made so there is no way to A) know all of these B) Implement all of these and C) Not go crazy tracking all of these.

So when Fox

MarketingProfs B2B Forum is coming up quickly next week and I will be presenting about an hour of essential search engine optimization tips and insight specifically for B2B web sites along with Vocus Product Manager of PRWeb, Jiyan Wei.

There's a tremendous opportunity for B2B marketers to leverage SEO to increase prospect acquisition and to facilitate after the sale support and upgrades.  Most B2B marketers create a substantial amount of content to guide prospects through sales cycles that are much longer than companies selling consumer products/services.

While much of that content is published online, most of it isn't optimized for search and digital assets are often ignored as potential traffic drivers via search.  In

People who are new to making sales online often miss peak online selling months, because of either a lack of preparation or a failure to understand online seasonality. When a site design project is held up or search engine optimization (SEO) initiatives are delayed, the resulting lack of search engine rankings and traffic can represent a huge opportunity cost. By understanding seasonality, and the time it takes search engines to respond to SEO, you can do a better job of scheduling projects . . . and making sure you have a "Plan B" if there are any delays.

Many of our customers use trend tracking to ensure that their search engine optimization campaigns will be in place during times of peak customer interest. Google™ has a free tool called Google Trends, which allows people to discover historical search

What is the overall goal for all businesses, besides building sales? Communication. They try to communicate something to someone in order to create a reaction. This is how a business grows. Over time the communication cone spreads wider and wider and eventually the audience grows leading to more of some sort of an action that helps the business grow.

The same goes with search engine marketing and optimization. Communication is really the key to all search engine marketing campaigns. Every effort someone puts out online is a goal to communicate something. Either communicating a service or a product the final goal is to gain visibility and let an audience know that you have something to offer. Communication will be the driving force of search engine optimization now and for the future. Rankings are important b