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| Google Maps Surpasses Mapquest in Visits
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Jessica |
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6 Comments | 202 Hits |
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Tags:
google, google maps, mapquest |
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Back in February, my colleague Heather Hopkins wrote about the shrinking gap in visits between the two leading online maps, Google Maps and MapQuest. As of the week ending April 11, 2009, Google Maps has now edged past MapQuest with a higher market share of visits. While the share of visits is higher for Google Maps, the average visit time on MapQuest remained higher at 10 minutes and 51 seconds as compared to 7 minutes and 24 seconds on Google Maps. Google is the top referral sources for both websites, but is considerably higher for Google Maps with 61% last week while the share of visits referred to MapQuestwas 25%.  The case still remains that MapQuest is a strong brand and is the leading search term driving traffic to the Maps category, but there appears to be some erosion that has taken place over time. The share of traffic from the search term 'mapquest' (which represents 32% of the clicks driving traffic to MapQuest) to the Maps category has declined 32% for the 4 weeks ending April 11, 2009 when compared to the same time frame one year ago.  Albeit amidst some controversy following the launch in the UK, the Google Maps feature 'Street View' has been very popular and the share of searches on 'street view' increased 29% for the 4 weeks ending April 11, 2009 when compared to the same timeframe one year ago. Not surprisingly, Google Maps is the main beneficiary of the searches and received 74% of the traffic from the search term during the same timeframe.  With a tight race between Google Maps and MapQuest, will innovations such as street views be the deciding factor?
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Google become very huge Giant on thew web and can eat anything, We wonder to think that may be after 10 years Gogle would be 1 website that has a complete range of services for the whole World :) |
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I m surprised this has taken so long, given what, in my opinion, is Google’s far superior interface. I wonder how much of this traffic is direct to each site vs. traffic coming from maps being embedded in partner sites. I would guess that the many sites that had embedded MQ into thiers, e.g. retailers building it into their store finders, have been slow to covert to Google and this has slowed Google’s march to mapping dominance. |
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Virtual Earth plays in the enterprise mapping space and has taken some of those deals from MapQuest. |
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Google |
Wednesday, April 15, 2009 @ 10:09 PM |
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look forward to the comScore info. Compete also shows Google as having moved ahead. But I think to really understand the total visitor numbers you need to analyze market share by region…unfortunately I haven t seen direct numbers that do that. It is my sense is that Mapquest has a stronger presence in North America and that many of Google’s gains have been elsewhere. |
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I certainly hope so Google deserve it. Google Maps and the way it moves between satellite view, hybrid, photographs and wikipedia is fantastic.I also like the way Panaramio pics are pulled in - I like to contribute a few pics a month if I see something I think will be interesting or of use to others.It is one of those things that I literally need in my life |
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Stever |
Thursday, April 16, 2009 @ 09:03 AM |
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Gmaps is certainly a fantastic tool. I’m thinking about going to Searchfest 09 in Portland next month and was just using the distance calculator to plan the drive (with a pitstop in Seattle), checking on other hotels besides the one sponsoring the conference (checking their locations before I visit their website for rates), using the public transit system to get to conference center at Oregon Zoo from hotel(s), etc… |
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