We love Web 2.0

Your own voice on the web

Everyone can write & share

                                                   Blog
Explore My Blog Explore My Blog





Social Media & Social Media Marketing
 





 Social Networking





Web Development, SEO & Online Marketing
 
   
  Bookmark and Share
  
Google Maps Surpasses Mapquest in Visits
      
Apr
14
Jessica

jessica

6 Comments  |   202 Hits
Tags:   google, google maps, mapquest
 

Back in February, my colleague Heather Hopkins wrote about the shrinking gap in visits between the two leading online maps, Google Maps and MapQuest. As of the week ending April 11, 2009, Google Maps has now edged past MapQuest with a higher market share of visits. While the share of visits is higher for Google Maps, the average visit time on MapQuest remained higher at 10 minutes and 51 seconds as compared to 7 minutes and 24 seconds on Google Maps. Google is the top referral sources for both websites, but is considerably higher for Google Maps with 61% last week while the share of visits referred to MapQuestwas 25%.

Maps WMS 04-11-09.png

The case still remains that MapQuest is a strong brand and is the leading search term driving traffic to the Maps category, but there appears to be some erosion that has taken place over time. The share of traffic from the search term 'mapquest' (which represents 32% of the clicks driving traffic to MapQuest) to the Maps category has declined 32% for the 4 weeks ending April 11, 2009 when compared to the same time frame one year ago.

mapquest v google maps search 04-11-09.png

Albeit amidst some controversy following the launch in the UK, the Google Maps feature 'Street View' has been very popular and the share of searches on 'street view' increased 29% for the 4 weeks ending April 11, 2009 when compared to the same timeframe one year ago. Not surprisingly, Google Maps is the main beneficiary of the searches and received 74% of the traffic from the search term during the same timeframe.

street view searches.png

With a tight race between Google Maps and MapQuest, will innovations such as street views be the deciding factor?

[ Stumble Upon ] [ Facebook ] [ del.icio.us ] [ furl ] [Sphinn] [ Digg ] [ Twitter ] [ Technorati ] [ Reddit ] [ Subscribe To RSS Feeds ]

6

 
 
Dna Demands New Media

Wednesday, April 15, 2009 @ 02:00 AM

 

Google become very huge Giant on thew web and can eat anything, We wonder to think that may be after 10 years Gogle would be 1 website that has a complete range of services for the whole World :)

 
Rob Shields

Wednesday, April 15, 2009 @ 10:06 PM

 

I m surprised this has taken so long, given what, in my opinion, is Google’s far superior interface. I wonder how much of this traffic is direct to each site vs. traffic coming from maps being embedded in partner sites. I would guess that the many sites that had embedded MQ into thiers, e.g. retailers building it into their store finders, have been slow to covert to Google and this has slowed Google’s march to mapping dominance.

 
Greg Sterling

Wednesday, April 15, 2009 @ 10:07 PM

 

Virtual Earth plays in the enterprise mapping space and has taken some of those deals from MapQuest.

 
Google

Wednesday, April 15, 2009 @ 10:09 PM

 

look forward to the comScore info. Compete also shows Google as having moved ahead. But I think to really understand the total visitor numbers you need to analyze market share by region…unfortunately I haven t seen direct numbers that do that. It is my sense is that Mapquest has a stronger presence in North America and that many of Google’s gains have been elsewhere.

 
Joe The SEO

Thursday, April 16, 2009 @ 07:02 AM

 

I certainly hope so Google deserve it. Google Maps and the way it moves between satellite view, hybrid, photographs and wikipedia is fantastic.I also like the way Panaramio pics are pulled in - I like to contribute a few pics a month if I see something I think will be interesting or of use to others.It is one of those things that I literally need in my life

 
Stever

Thursday, April 16, 2009 @ 09:03 AM

 

Gmaps is certainly a fantastic tool. I’m thinking about going to Searchfest 09 in Portland next month and was just using the distance calculator to plan the drive (with a pitstop in Seattle), checking on other hotels besides the one sponsoring the conference (checking their locations before I visit their website for rates), using the public transit system to get to conference center at Oregon Zoo from hotel(s), etc…

 
   
 
Leave your comments
 
  Your comments  

     
name  

     
  email  

     
website    

     
5 + 3 =    

     
   
     

 

 

Follow me on twitter

Follow me on facebook

 

 
   

   

affiliate_link

   

affiliate_link

   

Buy Now - PayPal

   
 
   
  Blog Community
 
 
tissa
darrenrowse
amour
niculae
sassyqarla
summerzeet
electrostar
good-pens
kh
travelhotelworld
tunyalitk
masterartrep
dain22
bloggersun
jameslove4enao
thebeespace
majalahpatani
caryngf
wonkapromotions
jam05pgs
 
  View more bloggers   Join Community
   
   
  Popular Posts
 
 
JQuery Beautiful Image Slide Show in New Way
Good Pens, Saturday 18th April 2009

How 24 Hours of Work Will Send Millions of Readers to My Blog
Darren Rowse, Thursday 4th December 2008

Ajax Animated Live Search
Tunya Litk, Monday 4th May 2009

JQuery Autocomplete with Ajax PHP and MySQL
Jamal Ahmad, Sunday 14th June 2009

How to make $3000 with Free Niche Websites blueprint
Jamal Ahmad, Thursday 10th June 2010
   
   
  ExploreMyBlog Poll
 
 

Is Bing a better search engine than Google?

 

Yes

No
Unsure
 

 
   
  Blog Categories
 
 
About Blogging
Affiliate Marketing
AJAX
Banners
Blog Directories
Blog Marketing
Browsing
Copy Writing
CSS
E-Commerce
Email Marketing
Forms
Google AdSense AdWords
JQuery
Marketing Tools and Tips
Online Advertising
Online Marketing
Online Newsletter
Pay Per Click Strategy
RSS Feed Strategy
Search Engine Optimization
Social Media
Social Networking
Web 2.0
Website Analysis and Stats
Website Designing
Website Traffic
   
   
   

 

 

 

 

© Copyright Explore My Blog 2009, all rights reserved
A company registered in north America, Europe, Asia and Middle East as Explore Group.